{"id":1871,"date":"2018-01-30T12:38:16","date_gmt":"2018-01-30T12:38:16","guid":{"rendered":"https:\/\/2018.laspalmas.wordcamp.org\/?post_type=wcb_session&#038;p=1871"},"modified":"2018-02-28T20:22:58","modified_gmt":"2018-02-28T20:22:58","slug":"de-contar-historias-en-la-chimenea-al-storytelling-y-branded-content-una-historia-de-amor","status":"publish","type":"wcb_session","link":"https:\/\/laspalmas.wordcamp.org\/2018\/session\/de-contar-historias-en-la-chimenea-al-storytelling-y-branded-content-una-historia-de-amor\/","title":{"rendered":"De contar historias en la chimenea al storytelling y branded content: una historia de amor"},"content":{"rendered":"<p style=\"text-align: left\">Despu\u00e9s de una breve introducci\u00f3n a la evoluci\u00f3n del Branded Content y su evoluci\u00f3n al Entertainment Content, expondr\u00e9 casos de \u00e9xito (y algunos fracasos) de grandes marcas y de algunas reci\u00e9n llegadas, nacionales e internacionales, que han apostado por el marketing de contenidos para generar marca y\/o llegar a su mercado\/usuarios.<\/p>\n<p style=\"text-align: left\">Dentro del marketing digital es un \u00e1rea en actual expansi\u00f3n y demanda por parte de los anunciantes y, por tanto, de perfiles profesionales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de una breve introducci\u00f3n a la evoluci\u00f3n del Branded Content y su evoluci\u00f3n al Entertainment Content, expondr\u00e9 casos de \u00e9xito (y algunos fracasos) de grandes marcas y de algunas reci\u00e9n llegadas, nacionales e internacionales, que han apostado por el marketing de contenidos para generar marca y\/o llegar a su mercado\/usuarios. Dentro del marketing digital &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/laspalmas.wordcamp.org\/2018\/session\/de-contar-historias-en-la-chimenea-al-storytelling-y-branded-content-una-historia-de-amor\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abDe contar historias en la chimenea al storytelling y branded content: una historia de amor\u00bb<\/span><\/a><\/p>\n","protected":false},"author":15008105,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1519484400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1624],"footnotes":""},"session_track":[1216236],"session_category":[],"class_list":["post-1871","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-sala-de-workshops"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9a3Vo-ub","session_date_time":{"date":"febrero 24, 2018","time":"3:00 pm"},"session_speakers":[{"id":"1624","slug":"beatriz-perez-santos","name":"Beatriz P\u00e9rez Santos","link":"https:\/\/laspalmas.wordcamp.org\/2018\/speaker\/beatriz-perez-santos\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/laspalmas.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laspalmas.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/laspalmas.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/laspalmas.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/15008105"}],"version-history":[{"count":6,"href":"https:\/\/laspalmas.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1871\/revisions"}],"predecessor-version":[{"id":3057,"href":"https:\/\/laspalmas.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1871\/revisions\/3057"}],"speakers":[{"embeddable":true,"href":"https:\/\/laspalmas.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1624"}],"wp:attachment":[{"href":"https:\/\/laspalmas.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1871"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/laspalmas.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1871"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/laspalmas.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}